Kamis, 29 Desember 2011

The Best of 2011 - Posts & People Who Rocked Our World

What's better than unicorns and kittens happily leaping over rainbows with gold at the end? The Moz community, that's what!

At the end of every year we like to take a look back, not only at which posts made an impact, but which people made an impact on the community as well.

This year we're taking a peek at the top content on the blog based on thumbs up, visits, root domains, tweets and comments. Plus we have the added bonus of looking at community members who left the most comments, and those whose comments were the most thumbed up. If you've missed any of these posts over the past year, I invite you to grab a cup of coffee and start reading. I look forward to hearing about your favorite posts, plus your thoughts on why these posts did so well this year.

Before we get too ahead of ourselves, I wanted to again remember GoodnewsCowboy, a long time community member whom we lost to cancer earlier this year. GNC was an amazing man and is sorely missed around here.

For quick reference, check out the Top Posts of 2011 by:
Thumbs Up
Unique Visits
Linking Root Domains
Tweets
Total Number of Comments

And the community members who rocked our world:
Top Comments of 2011 by Thumbs Up
Top Users of 2011 By Total Comments

A few notes about the data: 1. I'm no scientist, I did my best putting this together and I apologize now if I've screwed anything up. 2. All data was pulled in the past 24 hours, so some of the numbers may have changed slightly. 3. I'm not a scientist. :) Plus, I need to send a huge thank you to Casey Henry who helped me gather quite a bit of this data. Thank you Casey!

Let's get this party started. First things first, I wanted to note that last year there were three posts with 100 or more thumbs up. This year, there were 41 posts with over 100 thumbs up. FORTY ONE. That's just crazy pants (as Joanna Lord would say). This of course made me want to figure out if the thumbs up was just a general inflation, better content, more traffic, what. I think you'll see it's a generous helping of all of that combined. For the first time the blog schedule was pretty well organized (ehem.. I may be the one who organizes this ;), we specifically reached out to get great guest bloggers, we added more amazing Associates to write for the blog and our traffic was through the roof (more on that later). But enough of my mumblings, let's get to the good stuff.

jennita

Thumbs Up: Help Raise Money for New Zealand
March 3rd, 2011 - Posted by jennita
This post is actually the top post in every single category listed below. But in order to show off more great content, I pulled it from the other lists since it dominated them all. :) I wanted to call it out here and again thank everyone for all their donations to the New Zealand Red Cross after the horrible earthquakes earlier this year. It was absolutely amazing to see the community come together so quickly.

Aaron Wheeler

1. How Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday
June 23rd, 2011 - Posted by Aaron Wheeler
Panda. As the title says, Google Panda changed SEO forever and everyone wanted to watch the video about it. Number one Yo!

Dr. Pete

2. Duplicate Content in a Post-Panda World
November 16th, 2011 - Posted by Dr. Pete
Panda... again. Pete knocks this one out of the ball park and inbound marketers across the globe liked this puppy. In fact people liked it so much they asked for him to make a PDF version that they could print out for themselves and others. Sweet.

randfish

3. The Responsibilities of SEO Have Been Upgraded
July 12th, 2011 - Posted by randfish
So, an SEO isn't just an SEO anymore, we've become so much more. Inbound Marketing anyone?

invseo

4. How Organized Spam is Taking Control of Google's Search Results
January 28th, 2011 - Posted by invseo
Whee! This awesome post started out in YouMoz and very quickly got promoted to the main blog. It really got people riled up as we headed into the new year.

randfish

5. 4 Graphics to Help Illustrate On-Page SEO
November 8th, 2011 - Posted by randfish
In grand Rand fashion, he put together these great images that will help us to demonstrate a bit easier what on-page SEO really is. You know for that boss or client who just doesn't get it. ;)

jamesagate

6. Which Type of Link Anchor Text is the Most Effective? [An Experiment]
October 11th, 2011 - Posted by jamesagate
Another top post that started off in YouMoz (YAY YouMoz!!) and won the hearts of the community. James ran an experiment and walked us through what seemed to work best!

Oli Gardner

7. The Noob Guide to Online Marketing (With Giant INFOGRAPHIC)
February 9th, 2011 - Posted by Oli Gardner
I'm not quite sure this one even needs any introduction. If you're reading this post, I'm sure you've already seen the Noob Guide (as we call it around the office). Once again Oli hits the top 10 list with an infographic (he was on it last year too #goOli!).

iPullRank

8. Just How Smart Are Search Robots?
November 29th, 2011 - Posted by iPullRank
They are smarter than you think, and Mike King explains it all, Pacman style!

randfish

9. Quantifying the Impact of Google's Keyword Referral Data Shutdown
November 14th, 2011 - Posted by randfish
Whoa, whoa, whoa! What's up with this (not provided) bs?

Justin Briggs

10. Better Understanding Link-based Spam Analysis Techniques
July 31st, 2011 - Posted by Justin Briggs
Justin gets into the mind of a search engine to help us understand link-based spam detection. Sounds geektastical, doesn't it?!

Great, we've seen the posts that got the most thumbs up, but are they the same as the ones that got the most traffic? I'll give you a hint, only two of the top thumbed, are the same as the most trafficked. Which means eight of them are different. The question is, does this mean these posts got a lot of traffic from new users that didn't create accounts in order to thumb up the posts? Sadly we may never know. I'd love to hear your thoughts in the comments though. Now let's look at the traffic!

Oli Gardner

1. The Noob Guide to Online Marketing (With Giant INFOGRAPHIC)
February 9th, 2011 - Posted by Oli Gardner
Yep, you'll notice a trend here... the Noob Guide is on ALL OF THE LISTS. :) #goOli

Aaron Wheeler

2. How Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday
June 23rd, 2011 - Posted by Aaron Wheeler
Pppppppppanda!

randfish

3. White Hat SEO: It F@$#ing Works
April 10th, 2011 - Posted by randfish
This was in response to a post claiming that White hat SEO is a joke, which Rand easily proved otherwise.

caseyhen

4. The New Google Social Network - Google+
June 30th, 2011 - Posted by caseyhen
z0mg! Google created a social network that doesn't suck! Everyone go get your account noooowwwwwwww.

Cyrus Shepard

5. 10 Ugly SEO Tools that Actually Rock
September 5th, 2011 - Posted by Cyrus Shepard
Apparently people like ugly. Kidding, kidding. What this really says is that people love tools and especially ones that kick booty.

randfish

6. Facebook + Twitter's Influence on Google's Search Rankings
April 19th, 2011 - Posted by randfish
Rand takes a look at some early correlation data on social influence in Google SERPs. You'll notice a trend this year and that's social, social, social.

Aaron Wheeler

7. An SEO Checklist for New Sites - Whiteboard Friday
September 22nd, 2011 - Posted by Aaron
And the crowd went wild! Seriously though, everyone knows someone who has a new website, and they came to watch this one in droves.

Cyrus Shepard

8. Blog Design for Killer SEO - Infographic
July 12th, 2011 - Posted by Cyrus Shepard
These days everyone tries their hand at Infographics. But Cyrus (and his wife who designed it) put the "fogra" back in Infographics. It's a great visual on blog design with SEO in mind.

Cyrus Shepard

9. Beating Google's Panda Update - 5 Deadly Content Sins
August 16th, 2011 - Posted by Cyrus Shepard
Everyone wanted to learn how to make sure they didn't get hit by Panda, or pull themselves out of the Panda abyss.

randfish

10. New Edition of the Ranking Factors for 2011 is Now Live!
June 6th, 2011 - Posted by randfish
Can I get a w00t w00t!

Well we're SEOs aren't we? Then we must take a look at the posts that have received the most backlinks! The best way to do this is to look at the number of linking root domains instead of total number of backlinks. As with everything else, you'll notice that last year there were three posts with over 100 linking root domains. However this year, there were twelve posts with over 100. SEO really does work?! What?!

randfish

1. Facebook + Twitter's Influence on Google's Search Rankings
April 19th, 2011 - Posted by randfish
Everyone who wrote a post about how Facebook & Twitter are now helping with rankings, must have linked to this post. Love!

Aaron Wheeler

2. How Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday
June 23rd, 2011 - Posted by Aaron Wheeler
Poor little photos of pandas all across the web being used in posts about Google Panda. All the while linking to this highly informative Whiteboard Friday.

jennita

3. A Tweet's Effect On Rankings - An Unexpected Case Study
February 15th, 2011 - Posted by jennita
Well lookie there, I MADE IT TO THE LIST. I don't need no stinking thumbs or traffic, I'm down with the backlinks! :) (ok... I'll move on now)

Oli Gardner

4. The Noob Guide to Online Marketing (With Giant INFOGRAPHIC)
February 9th, 2011 - Posted by Oli Gardner
Noob. Guide. 'Nuf. Said.

randfish

5. Google's Farmer/Panda Update: Analysis of Winners vs. Losers
March 3rd, 2011 - Posted by randfish
Oooh everyone wants to know who made out well with Panda and who got crushed.

Tom Critchlow

6. Google +1 And The Rise of Social SEO
March 30th, 2011 - Posted by Tom Critchlow
Remember when Google +1 came out before Google+? Yea, that was odd. Anyway... Tom wrote a great post on how it changed SEO!

Cyrus Shepard

7. Blog Design for Killer SEO - Infographic
July 12th, 2011 - Posted by Cyrus Shepard
Infographics = links.

Cyrus Shepard

8. Experiments on Google+ and Twitter Influencing Search Rankings
July 5th, 2011 - Posted by Cyrus Shepard
Hmm more talk of this social thing helping SEO, we might be on to something here.

randfish

9. White Hat SEO: It F@$#ing Works
April 10th, 2011 - Posted by randfish
And if you haven't read this post yet, go F@$#ing read it! (sorry for the bad language, but Rand started it)

randfish

10. Social Annotations in Search: Now Your Social Network = Rankings
June 22nd, 2011 - Posted by randfish
If your aunt Betsy shares a post about gluten free brownies, you might see that in your SERPS. Wait. What?!

Ya'll have been tweeting your little fingers off this year. In 2010 there were only two posts with over 1,000 tweets, but in 2011 there were 55. This may very well be the reason for all that traffic above. :) I need to give a huge thanks to Dr. Pete for gathering this data for me at the last minute (that's how I roll). Now let's see what people like to tweet about. I should probably note that five of the 10 top tweeted posts ARE ABOUT TWITTER. heh. I know what I'm going to be writing about more in 2012.

Oli Gardner

1. The Noob Guide to Online Marketing (With Giant INFOGRAPHIC)
February 9th, 2011 - Posted by Oli Gardner
Holy tweets batman.

caseyhen

2. Yes, You Really Can Build Links With Twitter - Whiteboard Friday
September 1st, 2011 - Posted by caseyhen
You can build links with Twitter? OMG I have to tweet this!

randfish

3. Facebook + Twitter's Influence on Google's Search Rankings
April 19th, 2011 - Posted by randfish
This is starting to be like deja vu. :)

Cyrus Shepard

4. 10 Ugly SEO Tools that Actually Rock
September 5th, 2011 - Posted by Cyrus Shepard
Any time I see a post being tweeted that has the word "ugly" in it, I totally click. Cyrus is a tweetbait master, who knew?!

Aaron Wheeler

5. How Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday
June 23rd, 2011 - Posted by Aaron Wheeler
Panda. SEO. Changed. Forever.

jennita

6. A Tweet's Effect On Rankings - An Unexpected Case Study
February 15th, 2011 - Posted by jennita
Ooh Ooh Ooh! That's me again. (Every post from here on forward shall be about Twitter)

Cyrus Shepard

7. Experiments on Google+ and Twitter Influencing Search Rankings
July 5th, 2011 - Posted by Cyrus Shepard
Google+. Twitter. Rankings. Tweet it.

dohertyjf

8. The Tweet Effect: How Twitter Affects Rankings
June 1st, 2011 - Posted by dohertyjf
Hehehe this is just getting funny the number of top tweeted posts talking about twitter. It's so meta I might cry. But really, John's post rocked the twitters.

randfish

9. Tracking the KPIs of Social Media
September 7th, 2011 - Posted by randfish
Love, love, love this post. I may have even tweeted it 20 times or so from various accounts. I mean... wait... you can't prove anything!

randfish

10. White Hat SEO: It F@$#ing Works
April 10th, 2011 - Posted by randfish
Don't make me tell you again.

Here's the thing, mozzers comment a lot. It's really quite amazing how many comments a post will get, even the mediocre ones. There are tons of exceptional industry blogs out there, but I've never seen one get this many comments to every post. I absolutely love that the community is so generous! Below we'll take a look at the top commenters, but for now let's see which posts caused the most disucssion. Oh! Most of these have been mentioned above, so I left out my comments (since you're probably getting tired of them anyway).

Aaron Wheeler

1. How Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday
June 23rd, 2011 - Posted by Aaron Wheeler

Lindsay

2. 32 SEO Tactics to Avoid in 2011
January 18th, 2011 - Posted by Lindsay

randfish

3. White Hat SEO: It F@$#ing Works
April 10th, 2011 - Posted by randfish

Oli Gardner

4. The Noob Guide to Online Marketing (With Giant INFOGRAPHIC)
February 9th, 2011 - Posted by Oli Gardner

Aaron Wheeler

5. Article Marketing: Mostly A Scam - Whiteboard Friday
August 25th, 2011 - Posted by Aaron Wheeler

Dr. Pete

6. Duplicate Content in a Post-Panda World
November 16th, 2011 - Posted by Dr. Pete

randfish

7. Quantifying the Impact of Google's Keyword Referral Data Shutdown
November 14th, 2011 - Posted by randfish

Tom Anthony

8. Competitive Analysis in Under 60 Seconds Using Google Docs
May 15th, 2011 - Posted by Tom Anthony

randfish

9. The Responsibilities of SEO Have Been Upgraded
July 12th, 2011 - Posted by randfish

Tom Critchlow

10. Google +1 And The Rise of Social SEO
March 30th, 2011 - Posted by Tom Critchlow

Yay! Now we get to take a look at some of the people making "waves" in the community. This list shows the top 10 comments based on the number of thumbs up it received. Some of them are cooky and fun, while others are direct and to-the-point. Take a peek:

SandroM

1. SandroM | January 19th, 2011
32 SEO Tactics to Avoid in 2011

Jonathon Colman

2. Jonathon Colman | September 24th, 2011
Crawl Outage - An Update and What We're Doing

randfish

3. randfish | September 2nd, 2011
Yes, You Really Can Build Links With Twitter - Whiteboard Friday

russvirante

4. russvirante | September 26th, 2011
Crawl Outage - An Update and What We're Doing

iulian lita

5. iulian lita | January 18th, 2011
32 SEO Tactics to Avoid in 2011

Liza Shulyayeva

6. Liza Shulyayeva | July 12th, 2011
The Responsibilities of SEO Have Been Upgraded

Dan Deceuster

7. Dan Deceuster | September 15th, 2011
5 Reasons Why Copying Links is Bad for You

Frederik Hyldig

8. Frederik Hyldig | August 26th, 2011
Article Marketing: Mostly A Scam - Whiteboard Friday

gfiorelli1

9. gfiorelli1 | July 12th, 2011
The Responsibilities of SEO Have Been Upgraded

randfish

10. randfish | July 6th, 2011
Experiments on Google+ and Twitter Influencing Search Rankings

So who commented the most you ask? Well if you're around the blog much you probably already know that Gianluca is the king of comments. I wanted to also note that our friend GoodnewsCowboy (who I mentioned above) was the top commenter last year. This year he fell to the 15th spot, and that's only with having comments through March 16th.

One note about the top users, all Associates and staff have been removed from this list (There were five that would have made the list: Rand, Dr. Pete, Cyrus, myself & iPullRank). So who are our chatty Kathy's?

gfiorelli1James NorquayJenni BrownMoosa Hemanialgogmbh_petraDubs

6. Dubs
mozPoints: 284 | Rank: 162

webpagefxseojoshuahedlundSEOTakeawaysStephen

10. Stephen
mozPoints: 1724 | Rank: 15

Are you as enamored as I am with this post? I sure hope so! It was a ton of fun to put together (even though you may have heard me grumbling on twitter about it). I always love taking a look back at the past year's posts and realizing how much has really happened in a year! This year the obvious themes were the convergence of search and social, plus the Panda update. I hope you'll bookmark this post and read through the ones you may have missed throughout the year. What was your favorite post this year?

Spectacularly awesome image of unicorns, kittens and rainbows from Sarcastic Monday.

About jennita — Jen Lopez is the Community Manager at SEOmoz and a devotee of the fine arts of Twitter, Facebook and all things social media. She has a background in web development and will always be an SEO at heart. Follow her on Twitter @jennita.

View the original article here

Tools, Twitter and a Ton of Opportunity

Often times, you need to discover the right combination of tools in your toolbox to have the internet work for you. In regards to twitter, you can pull more data than you've ever wanted - and easier than ever. I wanted to share some information that I've managed to make use of for a variety of projects, that turned out to be rather helpful.

Through the years, I've wanted to accomplish a few simple things:

Find users on twitter (wherever) on scale, who have websites, and sort by some type of category or topic.Pull this into a spreadsheet, and sort by lots of metrics (klout, da, pa, etc.) to prioritize them.Keep track one way or another of all these folks and start building worthwhile relationships.

And, to my surprise, it's actually easier than ever.

There are hundreds of tools, often times overlapping each other in what they accomplish. I'll outline a few methods to accomplish some steps here, to give you the ability to chose however you want to use it based on your needs. Using these strategies, you can start modifying it a thousand ways and I'm sure you clever SEOs can use this strategy to your advantage ;).

The first thing I did here to identify the audience I wanted to capture, is simply find all the folks who use the same hashtag, and hopefully:

Likes to enter contests, mention brands, engage with brands (or person).Engages in social media, in more than one way. Facebook/G+.Has a website.

The best way one could accomplish this is use a free tool called The Archivist, which you download and allows you to easily search on twitter and export the data quickly into excel. This is what you'll get after using it.

If you are not using a PC, and/or don't want to download programs here is an alternative way to get all the twitter users:

1) Visit http://archivist.visitmix.com/ (web based version)
2) Search for the #hashtag you want to get data for.
3) Highlight the twitter username, select "Scrape Similar" using the Scrape tool and in the XPATH location input: //div/div/div[@class='username']

And....This is what I get:

If you need more help, or are a little lost, here is an amazing article from Justin Briggs on more ways to use the "Scrape Similar" tool.

Some alternative tips to accomplish very similar things:

(TIP 1: FollowerWonk allows you to export searches by twitter bios, however it's paid.)

(TIP 2: If this is something you want to do one-time you can use RowFeeder, which pulls all the URLs for a hashtag and puts it into a GoogleDoc. RowFeeder is paid after one-term, and I prefer to just do this my way.)

If you're feeling really excited you can take your long column of twitter usernames and pull in their Klout score right away. To do this quickly with XPathOnURL using Niels Bosma SEO Tools for Excel all you need to do is:

=XPathOnUrl("http://api.klout.com/1/klout.xml?users="&A2&"&key=[your_api_key]", "//users/user/kscore")

Though this is great, and helpful and we can use VLOOKUP later to pull all this data in - what I really want from this though, is the website that these people have. (If you need help with excel and how it works with Excel, you'll need to read the excel guide from Distilled.)

Again using Niels tool I can find this out:

=XPathOnUrl("http://twitter.com/USERNAME/","//div[@class='url']")

After a quick manual scrub (sort by A-Z, keep the http://, remove the Facebooks/LinkedIns, remove the garbage), you have hundreds URLs, that are worth playing with.

(TIP 3: For help with XPathOnURL or other awesomeness check out this article, from Richard Baxter at SEOGadget.)

I use a quick excel sheet from BusinessHut.com that I modified to include more of Niels metrics (=FacebookLikes, =GooglePlusCount), and Klout Score you get this:

You can make this list as long as you want and sort by whatever metrics matter most to you. I'm sure this will give everybody enough information to get started and have a little fun with some data.

Now that you've got the URLs and contacts, prioritized by vertical/niche, you can start doing some neat stuff with it. You can grow it, sort it, tag it, and figure out who you'd like to engage with and who you don't. You can easily extract the contact information for organizational purposes for all the URLs by inputting them into Citation Lab's Contact Finder or by using a nifty toolset from Buzzstream.

Lastly, use this as a weapon in your toolbelt to grow your community, engage with your audience, and build new high-quality relationships.

There are hundreds of articles on doing outreach correctly, so instead of re-invent the wheel:


View the original article here

Counting to 10 the Google Way

With the end of 2011 in sight, I thought it would be a nice time to reflect on the good old days. Remember the good old days? Back then, men were Real Men, women were Real Women, and SERPs were Real SERPs. Good, decent, God-fearing SERPs had 10 listings – no more, no less. You could count them on your calloused fingers after a hard day’s work, and you knew that all was right with the world.


Then Google got fancy, like some city boy wearing $100 pants and a man-purse. Now, decent folk everywhere are subjected to images, news, videos, and coffee shop listings, when all they want is a good, old-fashioned link. Worse yet, you can’t even count on a SERP to add up to 10. No sir, I don’t like it.


It’s getting harder and harder for SEOs to count rankings the old-fashioned way. While we need to let go of rankings as our only metric, being able to count a SERP reliably and consistently is still an important SEO task, and it seems to be getting tougher every day. I’d like to give a few examples of SERPs that don’t add up to 10, and discuss how to cope with Google’s new math.


Sadly, even the children aren’t safe from Google’s new math. Here’s a Google SERP for “Muppets” (logged out and with the “pws=0” depersonalization parameter added):

SERP for "Muppets"


Let’s say we had never seen a vertical search result before, and we just counted them the old-fashioned way. These numbers are in red. If we skipped the “Top References” section (since the headline isn’t linked), we’d end up with 13 results for this SERP.


Of course, you and I know that vertical SERPs are different, so we’d be smart enough to skip Showtimes, Videos, Images, and News, right? That count is in orange, and we'd end up with – hold on – only 8 results. So, what’s missing? Well, it looks like the video results do count – even though Google owns YouTube, those are still external links. Using the green counting method, we end up with 10 results, as expected.


These results were depersonalized – what if I add in personalization, and with it, social signals? Surely my friends will save me from this counting conundrum! Sadly, they only add to the mess. On a search for “muppets” while logged in, I get an extra listing:


Social result (#11)


Although the logged-in SERP varies a bit from the example above, the social listing is an add-on. Even by our SEO-savvy green counting method, it’s #11. Fortunately, you can currently tell these apart by the “...shared this” indicator at the bottom, but expect social results to evolve dramatically over the next year. When counting your SERPs, trust no one.


But wait, it gets weirder. Let’s look at a SERP for good, old-fashioned pizza pie. This one is also depersonalized, but it’s localized to Vero Beach, FL (I discovered this one by accident, based on the location of one of my hosting companies):


SERP for "Pizza"


Just for comparison, let’s count them the old-fashioned way (in red). If we lump in everything, we get 16 results. Obviously, we’re smarter than that, so we’ll cut out the Images and News results. That count (in orange) is 14, still 4 over our sacred 10.


The savvy SEOs among you will immediately recognize that the top results have addresses next to them – these are integrated Places results (a 7-pack, in this case). Problem solved, right? Let’s remove those Places results and, sure enough, we get (in green) – wait a minute – 7? That’s right, this page has 7 organic results.


Hold on: 2 of those Places results have Google Maps addresses and not their own URLs. Those must not be “real” results. Subtract those 2 from the orange count and we get – tada! – 12. Ok, wait a minute, I’ve got it now. Domino’s and Pizza Hut both have mini site-links – they must actually be organic results. Add those back into the green count, and we’re up to – crap – 9.


This counting thing isn’t turning out to be so easy after all. If we can’t tell which listings are technically “organic” (not Places or vertical) by looking at them, maybe the source code can help us. There are markers in the code, but they’re tough to tease apart. The most telling markers are currently as follows:


Each listing’s link is wrapped in an

tag, but that header doesn’t seem to distinguish between Places and organic results. Even expanded site-links are wrapped in this

tag, so it seems to be purely a design convention.


In each listing’s Google cache link, there’s a parameter called “cd=” which counts up with the listings (cd=1, cd=2, etc.). At first glance, “cd=” isn’t very reliable, because it seems to tag vertical categories on the left-hand navigation as well (“Images”, “Maps”, “Videos”, etc.).


In the example above, though, something interesting happens. The first 3 listings are tagged with cd=1, cd=2, cd=3, but then the next listing to get tagged is the Wikipedia entry, with cd=8. The rest of the listing each have a cd= parameter. This suggests that only the top 3 Places listings (in this example) are being counted the same as regular organic results. Finally, 3 + 7 = 10.


Sorry, but it probably won’t. Google has been experimenting mad-scientist style with the SERPs in 2011, and I only expect that to continue. We’ve got little choice but to adapt and do our best to keep metrics consistent. It’s entirely likely Google could even apply the “infinite scroll” approach used in Google Images to organic listings, killing SERP pagination as we know it.


While it’s fun to dig into the inner workings, the reality is that we need to take a broader view and stop relying only on rankings. Rankings will become tougher to measure and personalization is only going to get more aggressive. If you aren’t already training your clients to look at their organic traffic, unique keywords, organic conversion, and deeper metrics, it’s time to get started.


View the original article here

Sabtu, 09 Juli 2011

Google Adsense Section Targeting. Is It Necessary For Blogger Blogspot ?

SEO Focus - The official help support of google adsense said, Google Adsense Section Targeting allows us to tell adsense script about sections of our text and HTML content that we'd like adsense to emphasize or downplay when matching ads to our site's content.

Maybe this could be useful ideas to targeting our adsense, except for google blogger engine. For blogger blogspot, the section targeting is automatically added by the blogger engine.

You can see in the picture below, how blogger automatically add tag in our blog page source:

<!-- google_ad_section_start(name=default)


<!-- google_ad_section_end -->

Google Adsense Section Targeting Tag Start

and

Google Adsense Section Targeting Tag End

I've been searching any information for this tag, but i couldn't find any results. the official said, we just have to add this tag to our targeted section:

<!-- google_ad_section_start -->


<!-- google_ad_section_end -->
Yes, it feels weird. because, the only variation of the tag that we could find in the official help site is:
<!-- google_ad_section_start(weight=ignore) -->
Ok, for the conclusion, we didn't have to put any section targeting tag to our blogspot blog, because the engine was kind enough to do this automatically for us (thanks god).

But, wait until you read for the bad news i've found. The "auto default tag" will override the "ordinary start tag" that hasn't had any default in its name. this is way we call it "the default". Anything that hasn't got any default value will always refer to the default.

And no matter how you put the <!-- google_ad_section_start --> tag, the adsense will always ignore it, and refers it back to the default start section.

Until then. good luck for targetting your sense.